Indago Digital’s strategy was multifaceted, combining technical, content and outreach activity to drive organic visibility and relevant country traffic for Robert Half.
Working with Robert Half’s web development team, we implemented many technical and content recommendations.
We ensured that the correct country domains could start ranking through HREFLANG recommendations, whilst also undertaking a content campaign targeting terms across the user journey for new pages. A well-crafted link building campaign also helped ensure the content could generate organic growth.
An internal linking campaign also ensured that these new pages attained maximum authority and search engine ranking potential.