Due to the many variations of the campaign, all pertaining data was pre-categorised based on keyword nature and long-tail terms. Together, they represented a massive portion of the entire traffic.
After structuring the data – it was clear to understand the aspects that were working and what wasn’t.
Ultimately, we could also now identify the crucial data-based insights which when coupled with a competitor analysis –
– empowered us to informedly concoct new and improved creatives.
To ensure that variables like seasonality, price variations and competition didn’t influence our results, we concurrently ran the new ads alongside the old ones.