Whenever there is an algorithm update, we tend to see short term disruptions to site visibility. In the medium to longer term, algorithm updates tend to reward sites that are following best practices/passing Google’s benchmarks for various metrics and penalise sites which are not.
This is exactly what we saw with Money3’s organic visibility, with both clicks and impressions seeing a sudden decline around the time of the algorithm rollout in mid-June 2021.
However, over time, we have seen site visibility and conversions recover and even improve to levels beyond the pre-algorithm rollout. Together with Money3’s developer, we were able to successfully improve on a variety of Core Web Vitals metrics, as well as improve pagespeed scores across a majority of pages on desktop and mobile.