Hoda Welch
Professional
Hoda is a seasoned CPA and Head of Finance with 35 years of experience in keeping businesses financially sharp and strategically sound.
For the past 20 years, she’s been deep in the world of advertising, media, marketing, and PR—helping creative teams stay profitable while they bring big ideas to life.
She’s all about balancing the numbers with business growth, making sure organisations don’t just stay afloat but thrive
Personal
Outside of crunching numbers, Hoda is all about life’s simple joys—reading, gardening, staying active, and spending time with family. She’s a bookworm through and through, always with a novel or a non-fiction deep dive in hand.
Lately, she’s been testing her green thumb with herbs and veggies, and when she’s not in the garden, she’s keeping active with swimming and Reformer Pilates. Whether she’s lost in a book, digging in the dirt, or enjoying time with family, Hoda embraces it all with enthusiasm and gratitude.
Education
Hoda earned her Bachelor of Commerce (Accounting) and Master of Commerce (Accounting) while juggling full-time work and she’s also a CPA-qualified pro.
Her finance journey kicked off at 18 as a Trainee Accountant in a Chartered Accountancy firm, where she learned the ropes of accounting and auditing from the ground up.
