Caitlin Dunscombe
Professional
Caitlin is a seasoned Senior Performance Manager with eight years of agency experience, helping brands scale and drive measurable results.
Over the past three years, she’s focused heavily on eCommerce and brand clients, developing data-driven strategies that cut through the noise and deliver real impact.
She’s all about understanding her clients' businesses inside and out, crafting performance marketing strategies that don’t just hit targets but solve real business challenges.
Personal
Outside of performance marketing, Caitlin finds balance in movement, mindfulness, and a good book. She’s a longtime fan of Reformer Pilates, loves a long walk to clear her mind, and always has a new read on the go.
Growing up, she trained in kickboxing and was working toward her black belt—proving she’s always been up for a challenge. When she’s not exploring new places or planning her next trip, she’s at home cuddling and playing with her dog.
Education
Caitlin earned her Bachelor of Arts in Communication, majoring in Public Communications & Advertising, building a strong foundation in media, messaging, and consumer behaviour.
Her expertise extends beyond theory—she’s Meta, Google Ads, MFA, DV360, and Google Analytics certified, ensuring she’s always equipped with the latest tools to drive performance.
