Our Keyword Research Services
Keep up with keywords that count
Why invest in keyword research services?
Without a specific keyword research process, you're flying blind in the crowded digital landscape.
How does it work?
Our keyword research services are designed to help ensure your website caters to the right audience with the right content.
By pinpointing the keywords and phrases your target audience is actively searching for, we tailor your content to meet their needs, boosting your chances of ranking higher and attracting more organic traffic.
Meet your new keyword research agency
We don’t just provide a list of generic keywords — you’ll get clear, actionable insights with no jargon or fluff. We believe in transparency and making sure you understand the ‘why’ behind every recommendation.
Our team uses proprietary technology to analyse data and identify your business's most relevant and high-performing keywords.
This allows us to provide targeted, data-driven recommendations to boost traffic and improve search engine rankings.
We go beyond basic keyword discovery by using theming and subtheming techniques to optimise your site for both primary and related keywords.
This ensures that when potential customers search for a specific keyword, your site also shows up for related terms. With our approach, you'll broaden your reach and drive more qualified traffic.
We align our research with your business and marketing data to ensure the keywords we select are relevant for SEO and on-brand with your overall goals.
By understanding your target market and their intent behind specific search terms, we'll craft a tailored keyword strategy that drives traffic and conversions.
Our keyword research process
Here at Indago, we take data collection to a whole new level.
We dive deep into what users search for, the frequency of their searches, and the specific terms they use — we'll tailor your content and SEO strategy with the best keywords to reach your desired audience.
By integrating traditional data with customer profiles, sales figures, and product performance metrics, we identify high-impact keywords that will amplify your digital marketing strategy.
Assessing keywords isn't just about their conversion potential — it’s also an indicator of what users really want. One way to check this is by analysing the pages of your competitors who already rank for those keywords.
Sometimes, there are keywords we want to target but might not be able to compete for, like those that include the word ‘best’ (a word better suited for comparison websites).
The keywords we aim to prioritise often categorise themselves into either research or acquisition intent. Grasping the subtleties between these keyword types helps us tailor your SEO strategy, ensuring your site meets user needs and stands out in search results.
For each keyword we focus on, we deploy a comprehensive keyword research strategy that scrapes the top 50 web pages that rank for that keyword across every location where we aspire to make an impact.
Our objective goes beyond focusing solely on ranking and delves deep into the realms of correlation and causation.
By examining what makes these pages excel, we identify strategies to boost your rankings and outperform competitors.
In the world of keyword research, feedback and results are key success factors. At Indago, our mastery lies in deciphering the subtleties that separate quick wins from lasting victories and small victories from substantial triumphs.
While SEO is a long-term game, we use our data-driven insights to generate immediate, impactful results and lay the groundwork for sustained success.
Explore our SEO services
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
Money3
How our SEO experts helped Money3 prepare for Google's core web vitals update, meaning that the number of their URLs passing core web vitals tripled.
From our clients
Meet our team
Frequently Asked Questions
What are keyword research services?
Keyword research refers to the discovery and analysis of search terms that individuals input into search engines. The goal of keyword research is to extract valuable insights from this data to enhance search engine visibility.
What does a keyword researcher do?
A keyword researcher uncovers the terms and phrases your target audience uses to find products or services like yours. They analyse search trends, competition, and user intent to identify high-impact keywords that will drive relevant traffic to your site. Their work ensures your content aligns with what people are searching for, boosting your visibility and helping you attract the right visitors.
What's the difference between SEO and keyword research?
SEO (Search Engine Optimisation) is the broader strategy to improve your website's visibility and rankings on search engines. Keyword research is a crucial part of that strategy—it's about finding the right terms your audience uses to search for your products or services. While SEO encompasses various tactics like on-page optimisation, link building, and technical improvements, keyword research focuses on pinpointing the terms that will drive the most relevant traffic to your site.
Is keyword research still relevant?
Absolutely! Keyword research is the bedrock of effective SEO. It helps you understand what your audience is searching for and how to tailor your content to meet their needs. Despite evolving search algorithms and user behaviours, finding the right keywords remains crucial for driving targeted traffic and staying ahead of the competition.
How often should you do keyword research?
While there's no definitive timeline for re-doing keyword research, our experts recommend reviewing it every quarter. Plus, if you have upcoming campaigns or promotions, you should start thinking about your keywords 3 to 6 months in advance.
Is keyword research difficult?
Keyword research can be complex, but it doesn’t have to be overwhelming. It involves analysing search trends, competition, and user intent to find the best keywords for your business. With the right tools and expertise, it becomes a powerful way to guide your SEO strategy and boost your visibility. If you’re unsure, partnering with experts can make the process much smoother.
How much should I pay for keyword research?
Pricing for keyword research varies based on the depth and scope you need. At Indago, we tailor our services to fit your goals and budget, offering a range of options from basic keyword lists to in-depth strategic plans. Think of it as an investment in visibility and growth — let’s chat to find the right fit for you.
