Performance Marketing Agency
Power up your digital performance
How does performance marketing work?
In the modern digital landscape, performance marketing has become the cornerstone of many successful strategies.
The evolution of marketing channels has been marked by a continuous effort to enhance their effectiveness and transparency.
All marketing channels have had to adapt and augment themselves to deliver better performance and provide increased transparency regarding their impact and outcomes.
The imperative drives this shift to justify marketing investments and demonstrate the real value that marketing efforts bring to organisations.
Why choose us for your performance marketing?
Indago isn't just another marketing agency; we specialise in performance marketing.
By focusing on clients' acquisition budgets rather than being confined by the limitations of their branding budgets, we can deliver results that directly impact their growth and success.
Performance marketing is about generating tangible, measurable outcomes, and that's exactly what we excel at.
We understand that in today's competitive landscape, businesses need more than just a strong online presence – you need conversions, leads, and sales.
We take great pride in the expertise of our team. We've gathered some of the country's most experienced and respected practitioners to form our marketing powerhouse.
Our team have honed their skills through years of hands-on experience and have been recognised with multiple Google Premier Partner awards.
Our Google Premier Partner status is a testament to the exceptional results we consistently deliver to our clients and is a driving force behind our ability to execute successful campaigns that make a lasting impact.
One of the core principles of our approach is versatility. Unlike agencies aligned with a single performance channel, we pride ourselves on running campaigns across various channels. This diversity in our channel approach allows us to tailor our strategies to the unique needs of our clients.
We understand that there's no one-size-fits-all solution in performance marketing. What works for one business may not work for another.
That's why we take a holistic view, assessing which channels best serve our clients' goals. Whether it's search, social, email, or any other performance channel, we have the expertise and adaptability to design and implement a strategy that drives success.
Indago is committed to staying at the forefront of marketing technology.
We're proud to be technology-agnostic, meaning we're not tied to specific tools or platforms. This flexibility allows us to pick the best technology stack for the job.
Our technology choices enable us to report on direct or attributed conversions, giving us a deep understanding of how all channels are performing.
We leverage data-driven insights to fine-tune our strategies, make data-backed decisions, and continually optimise campaigns for peak performance.
By staying on the cutting edge of marketing technology, we ensure our clients benefit from the latest advancements and innovations.
Our process
In any performance campaign, setting targets is the foundational step.
At Indago, we engage closely with our clients to deeply understand their business. We explore the intricacies of their operations and collaboratively define the specific targets required to achieve their business goals.
Our primary focus is always on Return on Investment (ROI) and acquiring high-quality, loyal customers.
By establishing clear and achievable targets, we provide a roadmap that guides our process and ensures each strategy aligns with our client's objectives.
Effective media planning is the linchpin of our performance marketing strategy. We combine a holistic approach with data-driven insights to develop a comprehensive media plan spanning 6 to 24 months.
This plan is not a static document but a dynamic blueprint that reflects the evolving landscape of the business and its market.
Our media planning process involves a deep dive into various aspects, including:
- Understanding business targets and objectives.
- Analysing competitor spending to identify opportunities and competitive advantages.
- Assessing internal capabilities to leverage strengths and mitigate weaknesses.
- Factoring in seasonality to ensure that campaigns are timely and relevant.
Armed with a well-structured media plan and clearly defined targets, the implementation phase comes into play.
We understand that a diverse mix of relevant channels is often required to reach our clients' target audiences effectively at the optimal stage of their customer journey. We select and execute campaigns across numerous channels to ensure we connect with customers at the right place and at the most opportune moments.
This involves taking a well-thought-out plan and bringing it to life, executing it precisely and ensuring each element aligns with your overarching strategy.
In performance marketing, perfection isn't a one-time achievement; it's an ongoing pursuit. No matter how meticulously researched and flawlessly executed a campaign, it will always benefit from continuous optimisation.
This process involves fine-tuning various aspects, such as:
- The channel mix to ensure the right balance of outreach
- Adjustments within each channel, including daily, weekly, and monthly evaluations.
- Ongoing analysis and adaptation in response to evolving market dynamics.
Optimisation is not just a best practice; it's necessary to achieve the best results. At Indago, we commit to the long-term success of our clients by diligently and continuously refining our strategies to maximise performance and ROI.
Explore our related services
Our recent projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical content and outreach.
Contiki
How our team of data experts improved Contiki's data insights, allowing them to optimise towards consumer transactions.
AAT Kings
How a 301 migration strategy resolved AAT Kings’s ranking issues , resulting in a 113% increase in year-on-year organic search sessions.
From our clients
Meet our team
Our latest strategy articles
Frequently Asked Questions
Growth marketing consulting services offer a multitude of benefits. Firstly, it provides trackable and measurable results, ensuring that advertisers and marketers only pay for successful transactions. Additionally, performance marketing expands your advertising reach, allowing you to tap into a wider audience and stimulating business growth.
Moreover, it diversifies your revenue stream, providing stability and growth opportunities. Lastly, affiliates bring innovation and creativity to your marketing efforts, enhancing your overall strategy. Embrace the advantages of performance marketing and unlock new possibilities for your business.
Assess their professionalism by observing their responsiveness to emails and phone calls, in-person meetings, and the clarity and thoroughness of their service proposal. Subsequently, request a contract that outlines deliverables, cost, and performance metrics.
If you aim to expand your online presence, achieve your business goals, and optimise marketing spend, then performance marketing is a growth strategy worth considering.
Performance marketing strives to optimise return on investment (ROI) by emphasising measurable and trackable results. One of its forms is affiliate marketing, wherein businesses collaborate with affiliates or publishers to promote their offerings in exchange for a commission.
Performance marketing has a broader objective of enhancing overall company performance. Instead of solely compensating the marketing agency for sales of a specific product (like Google ads services, for example), the retailer pays based on the affiliate's achievement of a desired result, which aligns with the campaign's objectives. This approach ensures that the desired targets are met and maximises the effectiveness of the marketing strategy.
