ADT Security - UX/UI Case Study
The ADT Security Challenge
The main goal of the project was to build two new and improved websites for ADT Security while keeping the success of their existing sites intact.
We also created a new set of pages, like the APP section, that encourages users to download and use their Smart Security System through their mobile phones.
Our Methodology
The first step was to create a new Information Architecture (IA) that allowed both Google and ADT customers to navigate the sites with ease.
In addition to logically reordering the page hierarchy, keyword research allowed us to identify any missed opportunities and produce new pages.
Our content team then developed and optimised all copy while incorporating keywords specific to each country. From here, we worked alongside our web developers to build prototype page templates and source new imagery.
Once the interactive wireframe previews had been approved by the client, the team began building and uploading each page in ADT's new CMS.
The Results
Not only are the New Zealand and Australian sites more visually appealing, easier to navigate, and well-optimised, but they're also more conversion-driven. The new forms we designed drive a higher number of leads, and both sites have seen increased traffic, rankings, and engagement rates.
