Our standard course is offered as either help over one day, or a series of morning sessions. The series provides better results as course work is provided to ensure the information is absorbed. The course structure is augmented based on knowledge, and the case studies used vertical specific.
- General concepts – Explaining the fundamentals, basics and foundations
- Structure – How a campaign is structured for success
- Building – Tutorials on what tools and processes to use
- Optimisation – Standard and advanced techniques
- Reporting – Including AdWords, Google Analytics and Kenshoo
After the course is taken we recommend and help coach you to become Google AdWords certified.