Congratulations on earning your place at the inaugural Digital Cadets event and thank you for making it on the day! We had a great time and hope you all did too.
We’ve got a break down of the day below including what you thought of it and our competition winners!
Cynthia Chang (Google Pixel 2 phone and $500 UNiDAYS Voucher)
Team Netscape (& Chill)
This was the first interactive session of the day, with the clear winners being team Bebo.
We thought this would be one of the hardest exercises but it actually turns out it was the one where the room excelled. There were a lot of teams whose designs utilised an interactive map of Australia – there was even one that stood out with an almost perfect drawing (honestly left us fairly ashamed of our own artistic abilities).
We selected the winning entry based on the following criteria:
Although all of the designs were awesome, some lacked thought around the way the content was organised. Bebo’s design was less ostentatious but was a clear leader due to a couple of things;
Have a look at the winning design here (with some tweaks)!
Team Netscape won this session.
It was interesting to see how many tables produced very similar ideas. A lot of them focused on using influencers with various interests (cooking, photography, etc.) to produce and promote the content.
The reason why these tables didn’t win is that the focus of the campaign was on the influencers and the creative idea itself came as a secondary element. The brief was to focus on creating a unique content idea and this wasn’t always evident.
Indago selected the winning entry based on the following criteria:
The winning concept was a “Virtual Reality Passport to Aus”
Its premise was simple: Design a series of virtual reality videos to help people explore places of interest in Australia from their home.
Each video would take on a separate theme to showcase the variety of destinations for travellers of all types:
The content would be promoted via video sharing websites and social media platforms, which would ultimately redirect users to the main website.
Netscape tied first in this one with a few other tables. This session was a simple mathematical exercise with each individual calculation carrying a weight of one point.
Overall the first part of the exercise, filling in the missing data, was completed well. The room didn’t fare so well in the second part, filling in the plan. As we said on the day, if you want to buy more of a product you need to buy that product at the lowest price – in this case, the lowest Cost Per Sale.
Click the link to download the correct calculations! – Digital Cadets 2018 – Acquisition Session Answers
We’ve got heaps of photos and video footage of the day, so make sure you head over to our Facebook and Youtube and tag everyone who was there!