Explaining the fundamentals

Digital 101

Basics and foundations of digital marketing.

The basics of digital.

Too often clients don’t understand the basics and try to delve into deeper and more complex channels. How can you compare the performance of  two channels when you don’t understand how they’re being tracked differently? How can you effectively invest your budgets when you don’t know the right channels to utilise?

  • General concepts – Explaining the fundamentals, basics and foundations
  • Tracking – Overview and focus on the tools your oganisation uses
  • Channel overview – Search, affiliate, re-marketing, e-mail, display, social (Paid & Organic), video
  • Media planning – How to produce a digital media plan to ensure success
  • Testing – Consistently testing, learning and improving

Get your foundation right and whatever you build on top has the chance to succeed.

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SEO Training

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A good SEM campaign is a blend between art and science. Our training helps you maximize your ROI. Learn more