Too often clients don’t understand the basics and try to delve into deeper and more complex channels. How can you compare the performance of two channels when you don’t understand how they’re being tracked differently? How can you effectively invest your budgets when you don’t know the right channels to utilise?
- General concepts – Explaining the fundamentals, basics and foundations
- Tracking – Overview and focus on the tools your oganisation uses
- Channel overview – Search, affiliate, re-marketing, e-mail, display, social (Paid & Organic), video
- Media planning – How to produce a digital media plan to ensure success
- Testing – Consistently testing, learning and improving
Get your foundation right and whatever you build on top has the chance to succeed.