We believe that the impact that Amazon will have on the online electronic retail space has been hugely under estimated. The below Tableau graphic shows the share of voice by company for the retail electronics vertical.
We have updated the share of voice for November to show the market before Amazons entry. We will then track rankings for each company monthly to show the change.
What is a share of voice?
- Top 1000 keywords for the retail electronics vertical are found using the Google Keyword Tool
- All of the companies that rank on the first 5 pages for those 50 keywords are identified and their rank recorded
- A average click through rate is used based upon Indago’s client base
- The share of voice then shows the percentage of total possible traffic that each company is achieving
To make this data more useful it is updated every month so that the biggest winners and losers of each month can tracked.
We hope that you find this tool useful and would love your feedback. We have started with a limited number verticals but will continue to update and build this tool out.