The choice of cost effective tools available are broad and the quality deep. From Moz to Majestic, to Hub Spot to Search Metrics. No matter what an SEO’er is looking to achieve there is a suitable SEO tool available.
Indago Digital use technology in this space to conduct a number of tasks:
Of your own and competitor’s ranks and the changes that are affecting the ranks.
Finding link and content distribution opportunities.
The affect the tactics being utilized are having, subsequently improving on them to increase ROI.
Scraping and collating information from the WWW to help in your overall SEO effort.