We’re Kenshoo fans. We can and do use other bid management softwares such as Double Click and Marin, but as far as we’re concerned Kenshoo rules the waves. What do we use a bid management tool to do?
Provide better reports for our clients and making pulling reports for optimisation less time consuming.
Most campaigns are run to last click wins. What about the key phrases that first highlighted your brand.
Analysing and actioning on millions of data rows in seconds.
Changing campaign elements such as promotions with a flick of a switch.