Remarketing Lists for Search (RLSA)
Remarketing is a great method of re-engaging your target audience to come back to your website. We can engage users through both Google and Facebook.
Google has several ways by which you can target users. You can target users via AdWords Remarketing via the Google Display Network (GDN) or to users who have click on your AdWords ads through Remarketing Lists for Search Ads (RLSA). There’s also the option to target users for Google Analytics RLSA which offers huge opportunities to remarket to different audiences via different technologies, behaviours, channels & historical conversion based lists as just the tip of the iceberg of what Google Analytics RLSA has to offer.
Facebook allows you to remarket to your audience in two ways: through custom audiences via a facebook pixel or through email lists and/or phone numbers that you specify.
However if you wish to stretch your remarketing capabilities even further, we are also partnered with re-targeting agencies such as AdRoll & Criteo who can dip into a huge range of ad exchanges to remarket to the audience to best suit your target audience.
We’ve been very successful in driving great results for our clients through remarketing. No matter the business vertical that you’re in, remarketing should be a critical element of your digital marketing strategy.