SEM Audit

Understand the effectiveness of your sites.

What is a SEM Audit?

SEM audits provide a great way to understand the effectiveness of your current SEM strategy. Every prospective Indago Digital account undergoes a comprehensive audit. This includes a whole array of factors which enable us to rate the account and pick out the potential improvements.

The audit includes reviews of:

Engine performance metrics such as average CPC, CTR and average position.
Conversion metrics such as conversion rate, cost per conversion and return on investment.
Tracking platforms in use.
Visible trends in any of the metrics and seasonality.
In market competition and competitive metrics like impression share, lost impression by budget and rank.
Campaign settings including locations targeted, budget delivery, language settings.
Campaign structure including keywords (with match types), ads and ad extensions.

Once the SEM audit has been completed we will present the findings back to you and your team. We also include a strategy and forecasting session to show you how much more profitable your SEM campaign could be if you decided to work with us.

Every SEM campaign is different however completing a comprehensive SEM audit will help uncover wastage in your SEM spend and help you extract every potential cent from your digital marketing investment.

Discover more about


Remarketing for SEM

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Google AdWords Management

As a Google Certified Partner, we’ve been entrusted by Google to both professionally create and manage Google AdWords accounts. Learn more

bing Ads Management

Bing has shown to drive both awareness and acquisition at a cheaper rate compared to Google.. Learn more

Yahoo, Baidu, Naver

If you’re tackling an Asian market, make sure you know the right search engine to utilise and the differences of the market itself. Learn more