Although the David against the Goliath in the search market, Bing has shown to drive both awareness and acquisition at a cheaper rate compared to Google. We’re a big believer of promoting your business across Bing as another avenue to drive either traffic or acquisition. For that very reason indago digital run all clients’ campaigns on Bing, as most advertisers simply don’t bother.
Its lower CPC’s and lack of competition means that it often provides a better return on investment than Google (just a shame there’s not more volume).
It’s audience is slightly different meaning that for some clients the results are simply outstanding.