Re-marketing or re-targeting is a highly effective way of re-engaging with customers. If someone comes to your site and doesn’t convert, then let’s target them again. How? Provide them with a discount or maybe suggest an alternative product. If they have purchased,then target them with an up-sell option or point them towards social media to provide positive feedback.
Indago Digital uses re-marketing across most activity and specialises in negative re-marketing where we choose to save our investment and not pay for repeat customers.