Google still has the largest display network in the country and some of the sharpest targeting options. Globally it reaches over 90% of internet users and includes inventory from most of Australia’s major publishers.
What sets the Google Display Network apart are the plethora of targeting options.
Ad Format Options include:
App Promotion Ad
On top of those targeting options we can overlay dynamic re-marketing, changing our messaging based on our own inventory, changing -creatives, pricing, stock levels, colours – in essence anything our clients want.
It’s not as effective as traditional search but its so controllable that it’s a fantastic display option.
These include but are not limited to:
Individual Site Placement
These targeting options can also be combined to further refine that target audience.