App optimisation is not too dissimilar from the black art of SEO.
The main difference is that we have two stores to optimise for – Google Play and Apple’s iTunes, and the rules are slightly different for each. It’s a highly competitive space and its not easy to stand out from the crowd.
Technology allows us to see what our competitors are doing so we can emulate their success, and like SEO we need to focus on;
- Content and keywords
- Social signals – installs, uninstalls and reviews
- Link building (More Play than iTunes)
Indago Digital also use paid mediums such as In-App advertising to help increase the momentum of our clients’ SEO campaigns.