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APP Optimisation

It's not too dissimilar from the black art of SEO

App optimisation is not too dissimilar from the black art of SEO

The main difference is that we have two stores to optimise for – Google Play and Apple’s iTunes, and the rules are slightly different for each. It’s a highly competitive space and its not easy to stand out from the crowd.

Technology allows us to see what our competitors are doing so we can emulate their success, and like SEO we need to focus on;

Content and keywords
Social signals – installs, uninstalls and reviews
Link building (More Play than iTunes)

Indago Digital also use paid mediums such as In-App advertising to help increase the momentum of our clients’ SEO campaigns.

Discover more about

Mobile Marketing

Mobile Seach

Search for mobiles has become easier with the advance of Enhanced Campaigns on Google and the increased utilisation of Responsive Web Design. Learn more

Display In-APP

As consumers increase the time they spend on mobile platforms, publishers and app developers must take advantage. Learn more