The year of mobile marketing is here and Australia leads the world in smart phone penetration and marketing techniques.

We no longer need separate websites for various mobile devices as we have responsive web design and SEO has advanced to be relatively cross device. Similarly, there’s no need for separate AdWords accounts as we have enhanced campaigns. Mobile is so much easier to integrate and run.

Mobile still needs to be well thought out, and a data led approach is key. indago digital helps its’ clients understand how best to take advantage of mobile marketing by making data led decisions on how best to invest marketing budgets. Whether to build a mobile site, app or both? How to implement cross device tracking to understand how your various campaigns are working together.

Mobile Seach

Search for mobiles has become easier with the advance of Enhanced Campaigns on Google and the increased utilisation of Responsive Web Design.

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Display & In-App

As consumers increase the time they spend on mobile platforms, publishers and app developers must take advantage.

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App Optimisation

App optimisation is not too dissimilar from the black art of SEO.

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