We no longer need separate websites for various mobile devices as we have responsive web design and SEO has advanced to be relatively cross device. Similarly, there’s no need for separate AdWords accounts as we have enhanced campaigns. Mobile is so much easier to integrate and run.
Mobile still needs to be well thought out, and a data led approach is key. indago digital helps its’ clients understand how best to take advantage of mobile marketing by making data led decisions on how best to invest marketing budgets. Whether to build a mobile site, app or both? How to implement cross device tracking to understand how your various campaigns are working together.