What Is Website Migration and Why Is It Important?
A full redesign means remaking a website from the website’s code, to its look and feel.
Think of the website as an office building. The floors and rooms are like the categories and pages. The corridors and hallways are the connections for navigation. The plumbing and electric wiring are like your website code. The things that you can’t see but are what makes your website functions on top of looking nice.
If you’re building a new site it is critical that it is built, designed and structured in an SEO friendly manner to obtain maximum SEO traffic. It’s cheaper and more effective conducting SEO before and during the build than after.
Like a business, a website also needs to consider migration support. Migration support is like moving your office building to new location but communicating the address change to your city council (search engines like Google) and customers. This way – people know that although everything looks different, you continue to provide the high-quality service and reputation you always had.
With a website migration you only get one shot and if you don’t do it correctly you can’t retrospectively fix it.