Search Engine Optimisation

Website Migration Services

What Is Website Migration and Why Is It Important?

A full redesign means remaking a website from the website’s code, to its look and feel.

Think of the website as an office building. The floors and rooms are like the categories and pages. The corridors and hallways are the connections for navigation. The plumbing and electric wiring are like your website code. The things that you can’t see but are what makes your website functions on top of  looking nice.

If you’re building a new site it is critical that it is built, designed and structured in an SEO friendly manner to obtain maximum SEO traffic. It’s cheaper and more effective conducting SEO before and during the build than after.

Like a business, a website also needs to consider migration support. Migration support is like moving your office building to new location but communicating the address change to your city council (search engines like Google) and customers. This way – people know that although everything looks different, you continue to provide the high-quality service and reputation you always had.

With a website migration you only get one shot and if you don’t do it correctly you can’t retrospectively fix it.

What Is Website Migration and Why Is It Important?

Website Migration at Indago Digital

Need a site redesign and migration support? We have you covered.

Being an acquisition focused digital marketing agency, we have designed numerous sites focused on driving your additional sales and leads for your business.

At the same time, we have an experienced SEO team supporting you through the migration process. So that when you launch your new site, you don’t lose the traffic and keyword rankings which you have spent too long building-up.

Our Migration Methodology

Indago Digital has overseen in excess of thirty migrations and our process is full-proof. A great migration to an improved website will always see an increase in organic visibility, traffic and conversions.


Research - Research focuses on finding the best website structure for SEO whilst aligning it to your business objectives.

We look at: keyword research, competitor analysis, content requirements, and the best and worst performing parts of the current site. Taking all this into account we build the site's content information architecture (IA).

Information Architecture (IA)

Information Architecture (IA) - The content IA is integral to a solid SEO strategy during a redesign.

Based on the initial research we come up with the ideal structure and categorisation of the page. We review this and confirm your approval, then begin the next stage of mapping the old site to the new one.

Redirection Map

Redirection Map - Once we have the agreed content IA structure, we look at mapping the current site, to the new site.

To do this we crawl your site using multiple software tools to ensure we capture any page that are receiving traffic but missing on Google Analytics.

We then map each page to the current page and ready for upload during the launch of the new site.

Support on Migration day

Support on Migration day - We support you during the entire process of the migration so if anything doesn’t go according to plan, we are there to help you rectify it.

Post-Migration Tracking and Evaluation

Post-Migration Tracking and Evaluation - We track, monitor and adjust on the migration day to ensure that the migration was a success. We also ensure that if anything didn’t go as planned, we are there to let you know and provide the solution.

Meet Our

SEO Agency Team

As an SEO agency, we hand-pick skill sets to maximise your search engine potential.

In an ever-changing industry, we stay ahead in the latest SEO trends and tools by learning from industry events, internal integrated training and shared-knowledge sessions. Our SEO team consists of developers, data scientists, creatives and content writers.

With over 60 years of combined experience in a broad range of verticals such as; travel, finance, retail, hospitality and more – we’ve perfected the craft of profitable SEO.

SEO Testimonials

Successful Stories

  • Karen Lewis
    Karen Lewis
    52 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    52 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    52 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Jeremy Reitman
    Jeremy Reitman
    4 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Tim Connew
    Tim Connew
    52 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

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