Search Engine Optimisation

Technical SEO

What Is Technical SEO and Why Is It Important?

As search engines increasingly favour high-quality websites in their index that offer user-friendly experiences, it is essential for businesses to perform a technical SEO audit on their website.

Technical SEO refers to website and server fixes to help search engine spiders crawl your website more effectively. It provides a deep dive into your website’s technical profile while identifying opportunities for improvement. It also checks if your website complies with search engine guidelines, avoiding potential penalties given out by search engines to websites violating these guidelines.

As search engines are getting more and more sophisticated, their algorithms are constantly changing and becoming more complex. Keeping your website SEO optimised will help its performance keeping it ahead of your competitors. It is safe to say that technical SEO is a process that is never completed and should be performed on an ongoing basis.

What Is Technical SEO and Why Is It Important?

Technical SEO at Indago Digital

Our technical SEO audits check your website for potential issues related to crawlability, page speed, images, accessibility and coding. Our professional team understands which tweaks deliver the maximum results, taking your website to the next level.

What makes us stand out from other agencies is that we don’t only use standard industry tool. We also use our own spiders that mimic search engines spiders, providing us with information that is deeper and richer. This information allows us to build better strategies and solutions than other agencies.

Our technical SEO audits cover a vast number of critical checks including:

  • Crawl analysis
  • Page load performance
  • Duplicate content
  • Image optimization
  • Internal link structure
  • Indexation
  • Site architecture
  • Accessibility
  • Redirects
  • XML sitemap
  • Analytics

Our Methodology and Results

Our technical SEO methodology thoroughly analyses and tests websites to ensure compliance with advanced, SEO best-practices. This is becoming increasingly important as new advanced technologies are being released and the search engines are updating their algorithms.

Whether it’s a new site we’re building for you, or dealing with your pre-existing one, we’ll ensure it fits the technical requirements for the search engines we’re targeting.

Crawl Analysis

Crawl Analysis - One of the key things of SEO is to make sure search engine spiders can crawl the pages on your website. However, errors can occur that prevent search engine spiders from accessing your website or crawl a specific page of your website. It is important to fix these errors as they can prevent your website from being crawled and indexed properly. Users can also run into errors when trying to access a page, causing them to leave the website without converting. Our SEO team will help you identify indexation or user experiences issues by analysing your crawl errors logs and provide recommendations and fixes to get your website back on track and on Google’s search engine pages.

Page Load Optimisation

Page Load Optimisation - If it takes ages for your website to load, improving the page load will benefit your SEO. Google tends to reward websites that load fast, particularly on mobile devices. The Indago team can help you: we will run various tests using industry standard tools as well as our own page speed load checker, collate the data and present it back you in actionable steps to getting the ball rolling again.

Our insights will help you to: Improve website speed as it is a confirmed ranking factor, Improve Time to First Byte (TTFB), Decrease bounce rates. A fast loading website will also aid conversion rates across all your advertising.

Website Migration

Website Migration - Businesses often move their websites to new platforms, change their domain names, update the URL structure or implement a secure browsing experience (HTTPS). Whatever the cause, the migration process can be complicated and if done wrong can damage your site’s performance and cause your site to lose valuable organic traffic. Hence, a proper migration is vital if you want to retain your search engine rankings and keep your SEO performance up.

Our team have successfully migrated numerous websites. Benefits of using Indago’s SEO team for your site’s migration include: Retain and improve your search engine visibility, offering flawless Redirect migration plan, increase your domain authority, increased user engagement, secure browsing (HTTPS).

Site Architecture

Site Architecture - A well-designed site architecture will strongly improve the crawlability of your website by search engine spiders, making it easier for search engines to index and rank your website. It will also enable users to find things quickly and easily on your website.

Site Architecture

Site Architecture - Our SEO team can help you to audit your existing architecture and map out a more effective one if deemed necessary. Our site architecture will make sure that users and search engines experience: Fewer clicks needed to find content and make more conversions, Consistent navigation format, Leverage industry standards and familiarity, Better internal linking.

Meet Our

SEO Agency Team

As an SEO agency, we hand-pick skill sets to maximise your search engine potential.

In an ever-changing industry, we stay ahead in the latest SEO trends and tools by learning from industry events, internal integrated training and shared-knowledge sessions. Our SEO team consists of developers, data scientists, creatives and content writers.

With over 60 years of combined experience in a broad range of verticals such as; travel, finance, retail, hospitality and more – we’ve perfected the craft of profitable SEO.

SEO Testimonials

Successful Stories

  • Karen Lewis
    Karen Lewis
    50 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    50 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    50 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Jeremy Reitman
    Jeremy Reitman
    2 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Tim Connew
    Tim Connew
    50 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

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