What Is Link Building and Why Is It Important?
Link building is a tactic deployed through a variety of strategical methods to gain more backlinks from external websites and point them to your website.
Link building is vital to any SEO campaign as it’s a critical ranking factor used by Google’s algorithm. Backlinks are essentially considered a vote of confidence from one website to another, giving search engines an indication that the content of that page is authoritative and of value for users.
But not all links are created equally, that is why link quality should always be considered above link quantity. A quality link should come from a highly authoritative website, relevant to your business, and drive more traffic to your key conversion landing pages.
Poor and spammy link building can get you banned from the search engines.