Search Engine Optimisation

Link Building

What Is Link Building and Why Is It Important?

Link building is a tactic deployed through a variety of strategical methods to gain more backlinks from external websites and point them to your website.

Link building is vital to any SEO campaign as it’s a critical ranking factor used by Google’s algorithm. Backlinks are essentially considered a vote of confidence from one website to another, giving search engines an indication that the content of that page is authoritative and of value for users.

But not all links are created equally, that is why link quality should always be considered above link quantity. A quality link should come from a highly authoritative website, relevant to your business, and drive more traffic to your key conversion landing pages.

Poor and spammy link building can get you banned from the search engines.

What Is Link Building and Why Is It Important?

Link Building at Indago Digital

Over the years Indago Digital has continually refined and fine-tuned its link building product to strictly comply with Google’s policies and protocols. That means that when it comes to link building, we 100% adhere to white-hat mentality.

We design and implement bespoke strategies for each individual client based upon tactic feasibility and the highest ROI deliverables. All links are not created in an equal manner, which is why we categorise our strategies based on their potential impact for a client’s backlink profile and search visibility.

 

 

Our Methodology

We have streamlined our link building processes to be as seamless and user-friendly as possible. Our approach is to use a variety of tactics to understand what works and to build a profile that generates organic visibility. We also employ content writers and link builders to generate quality links rather than rely on external agencies and SEO’ers.

Ongoing Activities

Ongoing Activities - Our link building campaigns are essentially split into two categories of activities – ongoing activities and specialised campaigns.

Our ongoing activities are used to ensure that a minimum bottom-line of link acquisition is upkept month-on-month.

Specialised Campaigns

Specialised Campaigns - We then run specialised campaigns on-and-off to increase the top line of links acquired over the year.

For example, we have established tactics to gain links from Australian universities, which are highly regarded by Google in terms of domain authority.

Programmed tools

Programmed tools - In addition, our SEO-programmer has developed specific tools to enhance our efforts by targeting the backlink profiles of our client’s competitors.

Meet Our

SEO Agency Team

As an SEO agency, we hand-pick skill sets to maximise your search engine potential.

In an ever-changing industry, we stay ahead in the latest SEO trends and tools by learning from industry events, internal integrated training and shared-knowledge sessions. Our SEO team consists of developers, data scientists, creatives and content writers.

With over 60 years of combined experience in a broad range of verticals such as; travel, finance, retail, hospitality and more – we’ve perfected the craft of profitable SEO.

SEO Testimonials

Successful Stories

  • Karen Lewis
    Karen Lewis
    50 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    50 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    50 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Jeremy Reitman
    Jeremy Reitman
    2 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Tim Connew
    Tim Connew
    50 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

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