What Is International SEO and Why Is It Important?
International SEO is optimising a website to help it rank in beyond solely its origin country; through correct audience targeting and information relevancy.
International SEO is crucial for businesses expanding overseas that need to target various countries, cultures and languages. It also benefits businesses already experiencing significant foreign inbound traffic.
Some applicable URL optimisations include specific ccTLD, country specific subdomains, internationalised sub-directories, general TLD with a language and country parameter, and a different domain name with generic TLD.
One of the fundamental aspects for international SEO aspect is gearing content towards a specific language and/or it’s nuances. For e.g. American English, British English and Australian English have their own spelling, currencies, and naming conventions.