What Is Local SEO and Why Is It Important?
Local SEO allows you to optimise your website and content to cater towards a specific geographic region. If you have a local business, then local SEO is making sure that people can find your business location on the internet. This can mean both searching for the business name, as well as finding you via non-branded location-based keywords for the product or service you offer.
Local SEO is relevant to both big businesses and local mom-and-pop businesses.
Think of a big business such as a supermarket. A supermarket would have stores in numerous store locations which they would like to be found. Smaller businesses like a coffee shop, may want to rank for ‘coffee shop near me.’
An extremely important part of local SEO is your Google My Business (GMB). Google understands the intent behind a keyword and if it believes the intent is for a local store or service then it is likely to serve GMB listings in the form of a map. Due to the interactive and detailed nature of GMB listings, (Reviews, listings, photos) click through rates and conversions are high.