Search Engine Optimisation

Google My Business Services

What Is Local SEO and Why Is It Important?

Local SEO allows you to optimise your website and content to cater towards a specific geographic region. If you have a local business, then local SEO is making sure that people can find your business location on the internet. This can mean both searching for the business name, as well as finding you via non-branded location-based keywords for the product or service you offer.

Local SEO is relevant to both big businesses and local mom-and-pop businesses.

Think of a big business such as a supermarket. A supermarket would have stores in numerous store locations which they would like to be found. Smaller businesses like a coffee shop, may want to rank for ‘coffee shop near me.’

An extremely important part of local SEO is your Google My Business (GMB). Google understands the intent behind a keyword and if it believes the intent is for a local store or service then it is likely to serve GMB listings in the form of a map. Due to the interactive and detailed nature of GMB listings, (Reviews, listings, photos) click through rates and conversions are high.

What Is Local SEO and Why Is It Important?

Local SEO at Indago Digital

Local SEO forms a significant part of a lot of our client profiles’ SEO strategies. If your business has multiple locations, is trying to drive in-store traffic or having a local presence adds kudos to your brand then local SEO is correct for you.

At Indago we view local SEO in two ways:

Website – producing local pages on your website that are locally optimised with local back-links and content, including the ability to rank for ‘near me’ terms.

Google My Business (GMB) – local SEO typically includes optimising for Google My Business (GMB) and Bing Places.

Our Methodology and Results

We’ve established a clear top down process to analyse the state of your current position in local SEO and help you draw a clear path to where you would like to be as a business. This process is conducted in four stages which are outlined below.


Audit - Conduct an initial audit of the current local SEO performance. This looks at what you are currently ranking for, the strength of the brand, the need for multiple GMBs if you have multiple store locations.

We analyse which best practices are you missing based on Google guidelines, SEO, and keyword research. We check whether you are tracking your GMB campaign performance in Google Analytics.

Optimisation phase

Optimisation phase - The optimisation phase is where we bring the missing elements from the audit to life.

This can be creating and optimising new GMB, Bing places or creating new landing pages that are focused on giving you the best possible chance to rank and drive traffic and sales.

We make sure that we set tracking up so that campaigns are broken down to the most appropriate categories, that are discussed and agreed by you.


Results/Tracking - We use SEO enterprise software to help track the performance of your local rankings and continue to work with you to optimise.

SEO has an always-on element, which requires consistent attention and adjustments due to Google (and other search engines) consistently changing ranking algorithm.

Continuous always-on optimisations

Continuous always-on optimisations - We help you with an always-on, local SEO strategy.

A strategy which helps you optimise GMB posts, Bing posts, and offers continuous adjustments that ensure you are driving both brand and non-branded search traffic.

Meet Our

SEO Agency Team

As an SEO agency, we hand-pick skill sets to maximise your search engine potential.

In an ever-changing industry, we stay ahead in the latest SEO trends and tools by learning from industry events, internal integrated training and shared-knowledge sessions. Our SEO team consists of developers, data scientists, creatives and content writers.

With over 60 years of combined experience in a broad range of verticals such as; travel, finance, retail, hospitality and more – we’ve perfected the craft of profitable SEO.

SEO Testimonials

Successful Stories

  • Karen Lewis
    Karen Lewis
    55 years ago
    Head of Digital - Employsure ;

    When I started at Employsure, Indago Digital were already running our SEO campaign and with strong results. Since then we’ve started to work even more collaboratively, we have embarked on some innovative projects and the results have been even better. They employ good people who are keen to work hard and know their stuff when it comes to SEO.

  • Sandra (Nathaniel) Wills
    Sandra (Nathaniel) Wills
    55 years ago
    Digital Marketing Manager - Noble Oak Life ;

    We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.

  • Emily Jane Stevenson
    Emily Jane Stevenson
    55 years ago
    Digital Marketing Manager - The Merivale Group ;

    Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

  • Jeremy Reitman
    Jeremy Reitman
    6 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Tim Connew
    Tim Connew
    55 years ago
    Digital Marketing Manager - Contiki Holidays ;

    We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

Is Local SEO Important To You? It Is To Us!