Why Is Content Development Important?
Content development, alongside technical and off-site metrics, is a SEO pillar vital to improving organic traffic, user engagement and conversions. Developing content around your product and services increases website relevancy in the search engine’s eyes, which in-turn improves organic search rankings.
Developing content for your site is key as it serves several purposes. It allows you to target specific keyword themes for rankings, deliver valuable information to your users/target audiences, improves website experience and drives conversions.
Content also spans across the user-buying journey, enabling you to speak to your potential customers in each phase. Whether it be research, consideration or purchase. Building specific content for each of these phases provides long-term value and a positive impact from your overall marketing spend.