What Is Online Display and Why Is It Important?
Online display is probably the most recognisable form of online advertising. From Blogs to News sites, YouTube to Mobile Apps, most websites or apps have some display advertising component.
Display advertising traditionally consists of static image banner ads, but can include animated GIFs, HTML5 rich media, embedded video, dynamic creatives and more.
Websites offer space on their pages (called ‘inventory’) and receive payment from ad servers in exchange. Advertisers bid on these inventory slots or secure exclusive takeover deals, to display their images (called ‘creative’) to users.
Users are targeted through a range of criteria including demographics, interests, context, remarketing and more. Display is a strong solution for targeting users wherever they may be active on the web, and not just when they are searching.