What Is Microsoft Advertising Management and Why Is It Important?
Although Google is the leader among search engines, Bing has enough market share to obtain the attention of advertisers seeking more traffic, conversions or leads.
Bing’s advertising platform, Microsoft Advertising, has improved drastically with new features and updates every few months.
Managing Microsoft Advertising is equally valuable as Google Ads. They both play their part in overall performance. If you already advertise through Google Ads, the right settings allow campaign importing and syncing into Microsoft Advertising. You can hence run the same ads on Bing without creating new campaigns.
But wait – just because you can mirror what you did on Google, doesn’t mean performance will be the same for Bing as it comparatively drives lower CPCs & CPAs. If searches on Bing assimilate Google’s, you may be holding under-optimised accounts.