How to fix blank landing pages in GA4

How to fix blank landing pages in GA4

Blank landing pages in Google Analytics 4 (GA4) can be a vexing challenge for marketers and website owners.

Written by

Preet Singh

Published

21 June 2023

Categories

Data

Notice blank values in GA4 landing page reports?

When browsing the landing page report in GA4, you might have come across a blank row – something similar to the one below:

The landing page dimension in GA4 is a bit quirky because it seems to remove the ending “/” from the URL values available in the reports.

This means that the blank row is, in fact, showing data for the homepage. You can verify this by adding a secondary dimension called “Landing page + query string”, like below:

Next time you come across a blank value in the landing page report, add the “Landing page + query string” dimension and see what you get.

Need help migrating from UA to GA4?

Look no further than Indago!

Contact us today to learn more about how our expert GA4 migration services can help you.

The dog and bone.
Subscribe and be the first to hear about news and events.

Written by

Preet Singh
The dog and bone.
Subscribe and be the first to hear about news and events.
View our last posts

Indago's Plan for 2024 

Gary Nissim - 5 min read

How to Use TikTok Keyword Insights to Boost SEO and Content

Darren Friel - 4 min read

Keyword research- what is it and how can you make it more actionable for SEO?

Darren Friel - 4 min read
Team members thinking together

Get in touch

Ready to get the ball rolling? Drop us a line.

First name*
Last name*
Email address*
Phone number*
Your message