Overall, global average internet speeds have shot up year on year. South Korea has taken 1st place for quickest average internet speed three years running. It’s worth noting that Scandinavia and Asia dominate the top ten with eight countries combined. Switzerland and USA make up other two spots.
The chart ranks the countries worldwide by number of smartphone users. In 2017, China was documented as having more smartphone users than anywhere else in the world, a figure which sits at around 720 million smartphone users, more than double that of India in second place.
The internet has become a necessity to the point where we can’t imagine life without it. That was the sentiment 82% of the Indian population strongly agreed with when surveyed about their web habits. Not surprisingly, this statement was echoed by most of all global participants.
We can thank the expansion of data caps for higher mobile data usage, which is more evident in Europe than anywhere else in the world. Finland are gulping down more than twice the number of gigabytes than the global average. Korea is the stand-out non-European entry in this top ten list.
If the question is, what is the collective world thinking about, then Wikipedia usually has the answer. Interestingly, more people engage with United States’ wiki entry than Google or Donald Trump’s. The country page has generated almost 177 million views in just a 10-year timeframe.
When it comes to splashing the cash online, the British are leading the charge with an astronomical ecommerce spend per capita at $4,021. This figure dwarves the spending behaviour of renowned ecommerce powerhouses like China and Japan, whilst outdoing the USA by a clear margin.
The numbers for retail sales share of the top ecommerce markets over the last three years tell us that the US and China are dominating this space. Both have a reported impressive 20% slide of the pie, leaving the likes of Japan, Germany amongst other nations to fight for the scraps.
Of the top 1,000 sellers across eBay, the nation with the biggest influence has been China, followed by the UK and USA. On a broader scope, China has gained 10 sellers over the last year whilst the UK lost 18. Home & garden and clothing remain the hot selling eBay product lines.
Data for the last three years of Amazon’s growth is no more evident than in the four destinations above: USA, Germany, Japan and the UK. The ecommerce giant’s online stronghold may only continue to spread with newly-acquired emerging markets in Australia and beyond.
Statistics reveal that the most popular social network of our time has its tentacles in all four corners of the globe. Whilst India and the USA take a clear lead for user engagement, penetration per capita is higher in Thailand and Turkey where over 70% of its population are on Facebook.
User trends for Instagram tell a similar story to Facebook in that USA, Brazil, India and Indonesia are placed first to fourth, although engagement is evidently lower across the board. Statistics show that the USA has more active monthly Instagram users than anywhere else.
The leading markets for active Twitter are the USA and Japan by some distance, however, the microblogging service has a fraction of engagement levels when compared to Facebook and Instagram. US-based Twitter influencers include Katy Perry, Justin Bieber and Donald Trump.
According to the data, Saudi Arabia dominated the WhatsApp charts last year with 73% of its population claiming to make use of the platform. At least one in two people are active on this messenger app in six of the top ten countries listed, only one of which is based in Europe – Germany.
The chart highlights recent trends for the regional distribution of LinkedIn traffic from desktop devices. So by excluding mobile interaction it’s clear that the majority of inbound traffic to the platform arrives through the USA, whilst all other nations pale in comparison.
As a platform that received significantly less exposure than mainstream websites, Reddit remain a thriving community with over 500 million users per month and a glowing dwell time of 15 minutes on average. All four of the top five countries on our list are English-speaking nations.
The United States are placed first with over 167 million monthly active YouTube users. Brazil and Russia follow in second and third spots with an even global spread. In the USA, YouTube is the most popular mobile music and video app with a mobile audience reach of 62 percent.
Going by the data on Instagram and Twitter feeds the most talked about places in the world are Japan, Italy and Indonesia. Popular culture, tourism and location of users are some of the main factors that can influence how these statistics fluctuate year on year.
These countries are known to have little to no anti-spam laws, hence they have been marked as a haven for spam operations on the web. Countries facing critical spam issues in this day and age are the USA and China with Russia and the adjoining Ukraine also prone to spam detection.
Hang your heads in shame, people of Hong Kong. For every visit to a porn website at least five pages are viewed on average, which is the highest ration worldwide. To add context, the world average is 3.8 pages, a figure significantly lower than all ten entries on our list.
Severity of internet censorship and surveillance is broken down into four categories: pervasive, substantial, selective, and little to none. These classifications can be stringent for decades before laws are relaxed as seen with China, a country with a high censorship score of 87.
As expected it’s almost a reverse trend for use of ad-blockers as compared to prevalence of spam across the globe, although the evolution of content of the web means the relationship is never mutually exclusive. Asia dominates the top ten list for ab-blocker enforcement online.