What Is Attribution Modelling and Why Is It Important?
It’s easy to understand that your customers interact with many advertising campaigns. However, do you know which channels ‘capture’ leads and sales, and which ‘drive’ them?
It’s this relationship that needs to be understood and enabled.
Through attribution modelling, we can understand these relationships and identify the effectiveness of channels in the sales-cycle stages. Data and technology are the heart of attribution and the elected tool must drive ‘actionable’ insight.
Indago Digital’s extensive experience allows us to comprehend the importance of this analysis and the complicated data sets. We analyse all your digital and available offline channels to present easy-to-understand, actionable insights. This feedback showcases how your marketing activities work together to influence your sales process.