What Is UX/UI Design and Why Is It Important?
UX / UI is the combination of research/planning and design/creativity. These two concepts combine to deliver conversion-centric digital campaigns which foster customer engagement.
User Experience (UX) is the art of creating products and services for making a user’s life easier. In digital terms, this means developing intuitive, user-friendly websites and applications. The core principles of UX Design are to research, plan, prototype, test, refine, execute and measure. UX design helps brands improve their customer browsing experience for optimal results.
User Interface (UI) is the fun part of the process where we put our wildest imagination to use with the latest design trends. We create tangible, visual solutions to enhance our digital products’ appeal and memorability. This means UI design utilises a harmonic mix of images, colours, shapes and typography.