UX UI Design

What Is UX/UI Design and Why Is It Important?

UX / UI is the combination of research/planning and design/creativity. These two concepts combine to deliver conversion-centric digital campaigns which foster customer engagement.

User Experience (UX) is the art of creating products and services for making a user’s life easier. In digital terms, this means developing intuitive, user-friendly websites and applications. The core principles of UX Design are to research, plan, prototype, test, refine, execute and measure. UX design helps brands improve their customer browsing experience for optimal results.

User Interface (UI) is the fun part of the process where we put our wildest imagination to use with the latest design trends. We create tangible, visual solutions to enhance our digital products’ appeal and memorability. This means UI design utilises a harmonic mix of images, colours, shapes and typography.

What Is UX/UI Design and Why Is It Important?

UX/UI Design at Indago Digital

We are committed to delivering intuitive and user-friendly websites and applications.

Based on research and data analysis to help identify your customers’ needs, we adjust different variables throughout the creative process. This is when the magic happens – as we merge our creative and technical skills to output a perfect product, no matter the project.

User Experience and User Interface (UX/UI) has a key role in site functionality. Whether it’s a CTA button colour, or an entire Information Architecture redesign. Based on testing techniques and results analysis, we ensure the delivery of high-quality results by improving site functionality, usability and conversions with ux design.

Our UX/UI Design Methodology and Results

UX/UI Design isn’t just about how awesome your website looks – although that is a part of what we do. Our process for spicing up your site’s look and feel involves treating it as an extension of your brand, and as a tool for generating business.

Brief Review

Brief Review - The main objective of the project-scoping workshop is to discuss potential solutions and clarify the project itself.

These information sessions are essential steps in avoiding deterring from the goal, which often poses longer deliverable times.

The workshop puts our experts at your disposal, as they contribute ideas stemming from their wealthy Web Design, Digital Marketing and Development experience.

Data Gathering and Analysis

Data Gathering and Analysis - Before planning or drafting a project, our team collates information around your current website.

To ensure the procedure runs smoothly, we will request filling out our ‘Project Briefing Questionnaire’. In addition to our learnings from your responses, we conduct our own research and analysis of your industry for further insights.

Ultimately, these insights equip us with vital information when recommending solutions.

UX Planning and Prototyping

UX Planning and Prototyping - Users visit websites with set objectives, satisfied by interacting with site content.

To deliver an engaging user experience, we strategically plan and gear site content for usefulness and appeal.

Architecture and visual design are all about efficiently presenting content to the user. We present the website’s structure and functionalities as an interactive wire-frame, to guide developers during implementation.

UI Mock-Ups and Design

UI Mock-Ups and Design - The concept of a pixel-perfect website takes the wheel here.

We design the user interface based on approved wire-frames, while adhering to development considerations like web grids, responsiveness, image quality, video and content elements.

The result is a functionally efficient, yet visually attractive website. Once approved, these final designs are forwarded to the development team.

Implementation and Testing

Implementation and Testing - The designers and developers collaborate to combine the visual UI designs, with the UX tech functionalities.

Once developed, the site undergoes acceptance testing as you review that the developed system works in accordance with the set specifications.

Meet Our

Creative Team

All and any viewpoints matter – especially when shaping those fundamentally innovative solutions.

That’s why a diverse skill-set is key to producing highly effective, and uniquely creative results.Our creative team is formed by a professionally experienced, and passionate collection of creatives, developers and producers. All previously having collaborated in various Advertising, Digital Marketing, Information Technology and Communication campaigns.

Creative Testimonials

Successful Stories

  • Bridget Toogood
    Bridget Toogood
    55 years ago
    Digital Marketing Executive - AAT Kings ;

    We decided to work with Indago Digital due to the work they’ve conducted with the rest of the Travel Corporation. As well as driving instant results and being subject matter experts they’ve helped us by supplying training, suggesting other channels to utilise and by providing client services in a way we believe an agency should.

  • Jeremy Reitman
    Jeremy Reitman
    6 years ago
    Director, Digital Marketing - Expedia ;

    We’ve worked with Gary & Indago from day one. They’ve been instrumental in helping bring the Helloworld brand to life online through various performance marketing means. Their team of experts focused on everything digital from paid search, organic (SEO), mobile web/app, analytics, re-targeting. Unlike most other agencies, Indago felt like a direct extension to the core helloworld team & elected to be involved in strategic meetings to achieve the desired results.

  • Peter Skjellerup
    Peter Skjellerup
    55 years ago
    Marketing Manager - Five Star Games ;

    We’ve been working with Indago for over a year and it’s great to see their continued passion for digital marketing, our industry, our brand and its marketing effort. They are always interested in trying new channels in a constant effort to improve results.

  • Rebecca Newton
    Rebecca Newton
    55 years ago
    Group Head of Marketing - Crown Resorts ;

    The relationship is still in its infancy but in the short time that we’ve worked with indago digital we’re been impressed with the level of dedication and detail placed onto our campaigns. We work with numerous people there who are effectively communicating with each other to make sure that nothing drops off and none of our IP is lost.

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