What Is Campaign Planning/Production and Why Is It Important?
Effective planning is key to any successful digital campaign as it involves multiple parties, organisations, timeframes and other varying constraints.
An effective plan incorporates historical data and learnings to create achievable objectives. This data could be from similar previous campaigns or other first-party sources.
A standardised briefing template ensures that all required information for a campaign is accessible from the start.
The key to campaign production involves working with clientele to develop a process that works for all parties. Strong processes allow the creation of efficient campaigns, and a repeated assurance of maintained quality. Such elements lay the foundations for a fruitful campaign.