Does your digital marketing strategy have what it takes to amplify your brand and make your business a customer experience stand out? Or do you watch on with envy as your rivals keep getting it right while your efforts flounder… There are umpteen ways to pursue digital marketing mastery, but ultimately, what matters is that your energy is directed at strategies that underpin growth.
At a time when measurement reigns supreme, if you’re not generating measurable ROI, your head is in the sand (and possibly even on the chopping block).
They’re not listed in priority order. Implemented correctly, these strategies will help you lift performance and yield results.
1. Aligning Marketing and Business Data
Preet Singh
Head of Data and Analytics at Indago Digital
Without alignment between the two, you can’t understand the true return on your marketing.
Learn how to ensure alignment and the type of business insights it will drive.
2. Conversion Focused SEO
Peter Dimakidis
Chief Technical Officer at Indago Digital
SEO is cheap… but it’s not free.
Learn how to measure SEO cost v results, ensure it’s calibrated for max ROI and that it benefits all facets of your business.
3. Improving your website's conversion rates
Luke Ashmore-Delaney
Director of Performance & Analytics
We all know that maintaining a streamlined, easy-to-navigate, speedy site is a must, but where do you start?
Learn how to guarantee success and identify quick wins.
4. Making Automation Work
Preet Singh
Head of Data & Analytics, Indago Digital
A.I. is here, and it works.
Learn the tricks of the trade on how to provide the machine with the data it needs to drive maximum ROI and outperform competitors.
5. Modern-day day web development
Peter Dimakidis
Chief Technical Officer at Indago Digital
SEO is cheap… but it’s not free.
Learn how to measure SEO cost v results, ensure it’s calibrated for max ROI and that it benefits all facets of your business.
Written by
Darren Friel
