2. Choose An Eco Host
Switching to a green web hosting provider is one way to make your website more sustainable.
Green hosting providers use renewable energy sources like solar power, and they also take other measures to be environmentally friendly, like offsetting carbon emissions or using eco-friendly equipment.
3. Use Lazing Loading
Instead of loading all a page’s resources simultaneously and immediately, lazy loading asks the browser to load content that appears above the fold until the user scrolls down. Any digital marketeer will tell you that there is an exponential drop-off as people scroll down a webpage, so lazy loading is an easy eco-win.
You can similarly optimise your tracking tags using a tag management solution.
4. Go Bespoke
Do your part in saving the planet by avoiding templated websites. Bespoke code is not only more environmentally friendly, but it’ll make your website stand out from the rest (in a good way). Another way to reduce wasted energy on your site is to limit the use of tracking tags, like heat mapping. If you must use them, do so sparingly. Also, if your website’s code is clean and concise, developers can combine resource files- thereby reducing browser requests.