Automated solutions allow Google advertisers to refocus how they spend their time and where they can add value. With space to step back from the manual turning of the cogs in the machine, there’s more room to focus on strategy, experimentation and most importantly nailing KPIs.
In almost all cases, we’ve found that Google Ad’s automated solutions are as effective or more effective than the manual solution.
Don’t be fooled, automation is not a ‘set and forget’ quick fix that you can wipe your hands of and walk away (despite what Google ad tutorials would lead us all to believe). We treat automations like employees. They need to be trained and given the tools they need to succeed. They also make mistakes during the learning process and in the absence of good information (data).
In our new ‘SEM Automation in 2022’ guide, we’ve created a simple score card of time saved, upkeep required and effectiveness for each of the automated options available on Google Ads, including: