Tim Minchin ever so eloquently described the Australian Christmas experience in his song, ‘White Wine in the Sun’ — 6.5 minutes of absolute joy to make even the most Dickensian villain warm-and-fuzzy inside.
Grab onto that moment in your brain. Now imagine it being interrupted by an angry phone call from a client because those ads didn’t go live like they were supposed to.
Yep. I’ve been screamed at by a client over the phone on Christmas Day. Not my proudest moment.
My Dad always said you should try and learn from other people’s mistakes; it’s cheaper.
So, in the true spirit of Christmas, I am hereby going to sacrifice myself on the altar of altruism and share some of the lessons I’ve learned from getting things wrong in search.