Considerable improvements in conversion rates and User Experience (UX) can be noticeable just by adjusting colours or rearranging elements that already exist in your landing page, for this exercise we suggest to use Heatmapping tools like CrazyEgg or HotJar, these tools will give you a better understanding about the relevant content in your landing page and give you a path to improve your site.
Before implementing the changes and updates, Indago Digital, highly recommends to prototype and test your designs in order to avoid future surprises, you can make quick test by asking users to interact with your website/prototype, record the interviews and identify the pain points, in order to keep improving your designs.
💡Tip: Users might be tense or anxious before starting the Usability Tests, remember to mention that you’re testing the website functionalities not their tech skills.
When designing, an important part of the prototypes are the mobile versions, every year mobile traffic is increasing, your updates need to be consistent in both platforms. Test if your website is mobile friendly and improve the loading speed.