Google My Business is a free Google tool that allows companies to connect directly with their customers when they are searching for their brand in either Google Search, Google Maps or Google+.
It is now essential that every business builds a Google My Business listing in order to maximise the online real estate that is displayed for their brand. The information that is added to a Google My Business listing feeds the companies Knowledge Graph which can be seen below.
It displays useful information such as your address, phone number, reviews for your business and enables a user to get directions to your office. Sounds good right?
At Indago We love Google My Business and the Knowledge Graph however some recent changes are costing Australia’s restaurants $1,000’s.