Madgex (A Google for Job’s partner and job board software provider) produced a report earlier this year detailing the tool’s initial effects, most significantly its impact on a websites’ entry pages, application rates and SEO rankings. The key out-takes are outlined below.
Entry Pages – Job description pages saw a 25% year on year increase in organic traffic. Job seekers are finding it easier to get to the jobs that interest them rather than spending time on your home page or filter pages, resulting in a better user experience.
Application Rate – Madgex reports that ‘the average application rate has risen by 47%, with some top performers seeing an increase of over 100%.’ This increase is closely aligned to the fact that the job seeker is using Google to find the right job and is coming to your site ready to apply.
SEO Ranking – While Madgex doesn’t report on this metric it referred to sites obtaining traffic for broad search terms such as ‘jobs near me’, which they previously would not have ranked for.