Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

4 Common RFP Writing Mistakes With Free eGuide
If you’re on the hunt for a new digital marketing agency, there’s a fair chance you’ll produce a Request for Proposal (RFP) and invite a number of agencies to participate. Here are four common mistakes to avoid during the process.
7 min. read
Not Getting ROI On Content Marketing? This Is Why
You won't produce content that results in ROI unless you consider your answers to these three equally important questions.
8 min. read
Good Enough to E.A.T
It’s no secret that content that’s created with the audience and their interests in mind leads to priority consideration in search engine results pages (SERPs) but how does Google measure this value?
4 min. read
Drive Growth With Conversion Rate Optimisation - Webinar
Join this FREE WEBINAR to discover how you can maximise your digital potential and hack growth for your brand or business with Conversion Rate Optimisation.
min. read
Is Conversion Rate Optimisation the Link You’re Missing?
Conversion Rate Optimisation can boost ROI and underpin growth. It might be the link that’s missing between a site visit and the flip to a conversion
7 min. read
Google Ads Match Type Changes | Impacts and Opportunities
Google ended broad match modified keywords in late Feb 2021 and made changes to phrase match to fill the void. We take look at what the impact is to advertisers
7 min. read
Google Turns Adversity Into Opportunity
Google has turned the ‘News Media Bargaining Code’ stand-off in its favour whilst Facebook held firm to their threats, courting controversy and contention
7 min. read
Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
30 min. read
Google’s Threat to Withdraw Search from Australia
We all love Google from a technology perspective but as with any monopoly they have no need to provide a platinum service and I believe that the industry, clients and agencies alike suffer due to that.
7 min. read

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