Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

6 Ways To Increase Foot Traffic Using Google Ads In 2019
Improving the online-to-offline consumer purchase journey is now more complex yet paramount than ever as the “research online, purchase offline” mentality rises.
6 min. read
Google Data Studio: Get Search Query Performance Data
The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.
3 min. read
Google Ads Editor Update 1.0 & The New Features
In the ongoing unification of the Google Marketing Platform product set, AdWords Editor received a face-lift, bringing it in line with other updates & features.
3 min. read
Losing an older Google Ads metrics: The Average Position
The new metrics also give us greater, deeper insight into both audience reach (Impression Share) & share of voice (Search IS) that have direct influence on CPA.
5 min. read
Custom Variables & Enhanced Conversion Measurement
This guide details the steps to set up custom variable tracking in Search Ads 360 using Campaign Manager, Google Tag Manager & several uses for custom variables.
7 min. read
Preparing Australia for Google For Jobs
Google For Jobs launched in markets like US, Canada, UK, India & while there's no official AU date, it’s coming & recruiters, job boards, marketers must prepare.
5 min. read
Lunch with Google: The Diary of a Paid Search Specialist
A perk of working at Indago is the first-hand learnings from industry experts & my first time to do so came quickly as Google invited us to tour their Sydney HQ.
3 min. read
Google Performance Honours
We are proud to announce Head of Performance & Analytics Preet Singh won the Q2 Google Rockstar award, judged by Google & given for Google automation techniques.
2 min. read
SEM Marketing Guide: Is First Optimal SEM Brand Position?
A common SEM marketing conversation is must brand keywords always be position one? If there is strong organic presence must we need bid on brand keywords at all?
4 min. read

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