Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
30 min. read
Google’s Threat to Withdraw Search from Australia
We all love Google from a technology perspective but as with any monopoly they have no need to provide a platinum service and I believe that the industry, clients and agencies alike suffer due to that.
7 min. read
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
3 min. read
Why You Should Invest In Microsoft Ads
Microsoft Ads can yield just as rewarding results for paid search campaigns as Google. Diego explains why you should consider investing in Microsoft Ads.
5 min. read
COVID-19's Impact on Search Marketing
We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.
9 min. read
Google Discovery Ads – First Impressions
We tested the promising Google's Discovery Ads which can run across premium placements like YouTube's home feed, Gmail social/promotions tabs & Google Discover.
4 min. read
Google Ads in the Next Decade
In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.
15 min. read
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Dynamic Search Ads are a valuable part of PPC strategy, but their true potential remains untapped. Learn the tactics required to maximise their capabilities.
4 min. read
Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
1 min. read

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