Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

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min. read
Advertisers, here's how to prepare for a post-cookie future
Third-party cookies underpin the way digital ads are tracked and monetised. They’re being phased out, so what does that mean for advertisers?
7 min. read
Google Ads Match Type Changes | Impacts and Opportunities
Google ended broad match modified keywords in late Feb 2021 and made changes to phrase match to fill the void. We take look at what the impact is to advertisers
7 min. read
Ultimate Guide to Advertising on Bing
Why you should consider spending on Microsoft Ads for paid search results. Discover the features and benefits of advertising on Bing in our ultimate guide
12 min. read
Google Turns Adversity Into Opportunity
Google has turned the ‘News Media Bargaining Code’ stand-off in its favour whilst Facebook held firm to their threats, courting controversy and contention
7 min. read
Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
30 min. read
Google’s Threat to Withdraw Search from Australia
We all love Google from a technology perspective but as with any monopoly they have no need to provide a platinum service and I believe that the industry, clients and agencies alike suffer due to that.
7 min. read
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
3 min. read
Why You Should Invest In Microsoft Ads
Microsoft Ads can yield just as rewarding results for paid search campaigns as Google. Diego explains why you should consider investing in Microsoft Ads.
5 min. read

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