Latest Industry News & Digital Marketing Trends

Indago Blog

Google Discovery Ads – First Impressions
We tested the promising Google's Discovery Ads which can run across premium placements like YouTube's home feed, Gmail social/promotions tabs & Google Discover.
4 min. read
Google Ads in the Next Decade
In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.
15 min. read
Advanced Dynamic Search Ads Tactics – A Marketer’s Guide
Dynamic Search Ads are a valuable part of PPC strategy, but their true potential remains untapped. Learn the tactics required to maximise their capabilities.
4 min. read
Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
1 min. read
Improve Your Website Conversions With UX & UI
Maximise your SEM investment by updating your website UX and UI. It's the easiest way to improve your CPC and Conversions.
2 min. read
6 Ways To Increase Foot Traffic Using Google Ads In 2019
Improving the online-to-offline consumer purchase journey is now more complex yet paramount than ever as the “research online, purchase offline” mentality rises.
6 min. read
Google Data Studio: Get Search Query Performance Data
The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.
3 min. read
Google Ads Editor Update 1.0 & The New Features
In the ongoing unification of the Google Marketing Platform product set, AdWords Editor received a face-lift, bringing it in line with other updates & features.
3 min. read
Losing an older Google Ads metrics: The Average Position
The new metrics also give us greater, deeper insight into both audience reach (Impression Share) & share of voice (Search IS) that have direct influence on CPA.
5 min. read

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