- Indago Digital Comment for The Australian – “Google facing pressure from the ACCC” Google is facing increased pressure from Australia’s advertising industry to be more transparent about its operations, with competition boss Rod Sims urging advertisers to come forward as part…18 March Posted by Boris Inilopu 0 Comments
- Using Custom Variables for Enhanced Conversion Measurement
This guide details the steps required to set up custom variable tracking in Search Ads 360, using Campaign Manager and Google Tag Manager. It also highlights several uses…
27 February Posted by Luke Ashmore-Delaney 0 Comments - Google For Jobs is Coming to Australia: here is how to prepare!
Over the years I’ve seen Google products come and go. Some have succeeded (Maps), others have failed (Google Plus) and some have even returned (Google Lens). I…
19 February Posted by Gary Nissim 0 Comments - Making sense of Big Data: Insights from the Google Partner Summit 2018
In the digital space, we have access to reams of data in every sense. We are obsessed with capturing everything that is happening and segmenting it just in…
18 October Posted by Chris Hubble 0 Comments - Google Performance Honours
Indago Digital are very proud to announce that our Head of Performance and Analytics Preet Singh won the Q2 Google Rockstar award. This award is judged by the…
20 July Posted by Tom Sadler 0 Comments - How To Use Attribution Modelling In Google Analytics
Where does your business make its revenue from? No, not like that, I mean which channels drive more revenue than others? Which get people interested in your product?…
11 July Posted by Rainer Schmid 1 Comments - Is First the Optimal SEM Brand Position? A Guide to Brand SEM Marketing
It’s a common conversation across SEM marketing – do brand keywords always need to be in position one? If there is a strong organic presence, do we need…
13 March Posted by Luke Ashmore-Delaney 0 Comments - Is 2018 the Year of Machine Learning for AdWords?
Working in marketing for the past 10 years has made me sceptical of the latest marketing fad – machine learning. I’ve been around long enough to remember everybody…
21 November Posted by Tom Sadler 0 Comments
