Digital Marketing Blog

An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!

Microsoft Ads can yield just as rewarding results for paid search campaigns as Google. Diego explains why you should consider investing in Microsoft Ads.

We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.

We tested the promising Google's Discovery Ads which can run across premium placements like YouTube's home feed, Gmail social/promotions tabs & Google Discover.

In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.

Dynamic Search Ads are a valuable part of PPC strategy, but their true potential remains untapped. Learn the tactics required to maximise their capabilities.

Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.

Maximise your SEM investment by updating your website UX and UI. It's the easiest way to improve your CPC and Conversions.

Improving the online-to-offline consumer purchase journey is now more complex yet paramount than ever as the “research online, purchase offline” mentality rises.