Digital Marketing Blog

To get the most out of all available data and minimise any discrepancies, organisations must work towards unifying all their data into a single source of truth.

If you’re on the hunt for a new digital marketing agency, there’s a fair chance you’ll produce a Request for Proposal (RFP) and invite a number of agencies to participate. Here are four common mistakes to avoid during the process.

As featured in Mi3: Indago wins Nestle Professional, EclipX Group and the City of Parramatta. After the agency suffering a “crushing” revenue hit...

Join this FREE WEBINAR to discover how you can maximise your digital potential and hack growth for your brand or business with Conversion Rate Optimisation.

Third-party cookies underpin the way digital ads are tracked and monetised. They’re being phased out, so what does that mean for advertisers?

Google ended broad match modified keywords in late Feb 2021 and made changes to phrase match to fill the void. We take look at what the impact is to advertisers

Why you should consider spending on Microsoft Ads for paid search results. Discover the features and benefits of advertising on Bing in our ultimate guide

Google has turned the ‘News Media Bargaining Code’ stand-off in its favour whilst Facebook held firm to their threats, courting controversy and contention

Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.