Indago Blog

In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.

Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.

Maximise your SEM investment by updating your website UX and UI. It's the easiest way to improve your CPC and Conversions.

Improving the online-to-offline consumer purchase journey is now more complex yet paramount than ever as the “research online, purchase offline” mentality rises.

The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.

In the ongoing unification of the Google Marketing Platform product set, AdWords Editor received a face-lift, bringing it in line with other updates & features.

The new metrics also give us greater, deeper insight into both audience reach (Impression Share) & share of voice (Search IS) that have direct influence on CPA.

This guide details the steps to set up custom variable tracking in Search Ads 360 using Campaign Manager, Google Tag Manager & several uses for custom variables.

Google For Jobs launched in markets like US, Canada, UK, India & while there's no official AU date, it’s coming & recruiters, job boards, marketers must prepare.