Digital Marketing Blog

Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.

We all love Google from a technology perspective but as with any monopoly they have no need to provide a platinum service and I believe that the industry, clients and agencies alike suffer due to that.

An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!

Microsoft Ads can yield just as rewarding results for paid search campaigns as Google. Diego explains why you should consider investing in Microsoft Ads.

We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.

We tested the promising Google's Discovery Ads which can run across premium placements like YouTube's home feed, Gmail social/promotions tabs & Google Discover.

In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.

Dynamic Search Ads are a valuable part of PPC strategy, but their true potential remains untapped. Learn the tactics required to maximise their capabilities.

Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.