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Digital Marketing Blog
Is Conversion Rate Optimisation the Link You’re Missing?
Conversion Rate Optimisation can boost ROI and underpin growth. It might be the link that’s missing between a site visit and the flip to a conversion
Ultimate Guide to Advertising on Bing
Why you should consider spending on Microsoft Ads for paid search results. Discover the features and benefits of advertising on Bing in our ultimate guide
Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
What is and How Is GA4 Implemented – Complete Guide
Want a quick overview or a full on guide? Either way this blog post provides both ensuring you understand why Google are rolling out GA4 and why you need to act now!
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
COVID-19's Impact on Search Marketing
We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.
Cookie-Less Tracking With ITP & GDPR
Concerned about how cookie-less tracking can affect your digital marketing campaigns? Read more around surviving ITP & GDPR in a cookie-less world, from Maria.
Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
Google Data Studio: Get Search Query Performance Data
The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.