Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
30 min. read
What is and How Is GA4 Implemented – Your Complete Guide
Want a quick overview or a full on guide? Either way this blog post provides both ensuring you understand why Google are rolling out GA4 and why you need to act now!
4 min. read
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
3 min. read
COVID-19's Impact on Search Marketing
We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.
9 min. read
Cookie-Less Tracking With ITP & GDPR
Concerned about how cookie-less tracking can affect your digital marketing campaigns? Read more around surviving ITP & GDPR in a cookie-less world, from Maria.
11 min. read
Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
1 min. read
Google Data Studio: Get Search Query Performance Data
The Search Console connector for Google Data Studio poses a work around that not only provides you more than traditional page level query data like clicks & CTR.
3 min. read
Big Data: Google Partner Summit 2018 Insights
In digital we have access to reams of data & with Google’s Dataset Search entering beta & ABS datasets becoming more accessible we can now access 3rd party data.
6 min. read
Google Performance Honours
We are proud to announce Head of Performance & Analytics Preet Singh won the Q2 Google Rockstar award, judged by Google & given for Google automation techniques.
2 min. read

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