Digital Marketing Blog

UTM tracking codes are an excellent and free way to track the effectiveness of your marketing campaigns. All you need is a little time, some structure and access to Google Analytics.

Conversion Rate Optimisation can boost ROI and underpin growth. It might be the link that’s missing between a site visit and the flip to a conversion

Why you should consider spending on Microsoft Ads for paid search results. Discover the features and benefits of advertising on Bing in our ultimate guide

Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.

Want a quick overview or a full on guide? Either way this blog post provides both ensuring you understand why Google are rolling out GA4 and why you need to act now!

An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!

We used Google Search Console, reviewing millions of keywords & hundreds of websites to understand the impact of COVID-19 on search behaviour, intent & SEM.

Concerned about how cookie-less tracking can affect your digital marketing campaigns? Read more around surviving ITP & GDPR in a cookie-less world, from Maria.

Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.