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Digital Marketing Blog

Search Intent Guide: What is Search Intent?
Search Intent, or user intent, is the ‘why’ behind a query that a user has typed into a search engine. It asks the question, what is their main goal for this search?
7 min. read
The Top 5 Strategies to Improve Digital ROI
Learn the Top 5 digital marketing strategies your competitors are using to boost your ROI and develop the knowhow to start implementing them yourself.
5 min. read
Google Analytics is about to stop working
This is not a drill: Your current version of Google Analytics is about to stop working.
5 min. read
UTM Codes: Track Your Marketing Efforts with Ease
UTM tracking codes are an excellent and free way to track the effectiveness of your marketing campaigns. All you need is a little time, some structure and access to Google Analytics.
4 min. read
Is Conversion Rate Optimisation the Link You’re Missing?
Conversion Rate Optimisation can boost ROI and underpin growth. It might be the link that’s missing between a site visit and the flip to a conversion
7 min. read
Ultimate Guide to Advertising on Bing
Why you should consider spending on Microsoft Ads for paid search results. Discover the features and benefits of advertising on Bing in our ultimate guide
12 min. read
Intro to Google Analytics 4: why, what and when?
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
30 min. read
What is and How Is GA4 Implemented – Complete Guide
Want a quick overview or a full on guide? Either way this blog post provides both ensuring you understand why Google are rolling out GA4 and why you need to act now!
4 min. read
Keyword Planner’s ‘Refined Keywords’ Update
An exciting new Keyword Planner update introduces an unprecedented feature which allows the automatic categorisations of keywords into multiple group-types!
3 min. read

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