ADT Security - UX/UI Redesign Case Study
The ADT Security Challenge
The main objective of the project was to redesign and give the ADT Security website a professional yet functional, good-looking website. The second objective was to include SEO segments to help the site rank first.
Also created a new set of pages, like the APP section, that encourages users to download and use their Smart Security System through their mobile phones.
Our Methodology
We performed a research assessment to identify the users' pain points and goals; we used different tools to gather data and analyse their behaviours; after discovering the potential User Personas, we reorganized the Information Architecture (IA) and proceeded to prototype the page into an interactive wireframe preview.
After the prototypes passed all our tests, we continued with the design and handed the mockups to the website development team to implement the new updates.
The Results
The new pages are visually more appealing than the previous site, and the responsive web development and implementations were integrated using their current CMS system.
The Page conversions improved, and the new pages started getting visits and driving users towards the Contact section and/or Get a Quote form.
