It was agreed that all sites would be consolidated into one domain and version of the site. This would consolidate the authority of all the various ranking pages and stop the search engines being confused.
An effective keyword research and 301 migration strategy was required. To start with every page across all the sites were mapped and valued; SEO juice, rankings, links, sessions and conversions.
The 301 redirects were mapped and tested in a virtual environment before the site was put live.