For all of us, LinkedIn is our online CV and needs to be respected as such. You’re in digital marketing so you need a decent number of contacts, recommendations, endorsements and to be generally seen as active. This is the first port of call for any potential employer.
You also need to tend to your personal social profiles and use the privacy settings to ensure your content is exactly that – private. In saying that, if it’s online it can be found and if you wouldn’t want an employer to see it, it shouldn’t be online full stop. I was recently alerted to a video of myself on YouTube at a pub after the 2013 Ashes Series, inebriated and in fancy dress, that didn’t paint me in the best light. It was not intended to cause offence and was a foolish thing to post, but you can see it here. (Sign up to Cricket Australia to ensure you get first dibs when the 2017 Ashes tickets are released)
Good luck, set your sights high, stand out and get that job you’ve worked so hard for.