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Google Analytics 4 (GA4): What you need to know
Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behavior that focuses on a customer’s holistic experience.
One Data Set to Rule Them All
To get the most out of all available data and minimise any discrepancies, organisations must work towards unifying all their data into a single source of truth.
What is and How Is GA4 Implemented – Complete Guide
Want a quick overview or a full on guide? Either way this blog post provides both ensuring you understand why Google are rolling out GA4 and why you need to act now!
Reporting in Google Analytics - Webinar
Hear Preet Singh, Indago's Head of Performance & Analytics present on Reporting in Google Analytics. Learn the basic/advance level setup, conversions, must-haves and more.
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