Latest Industry News & Digital Marketing Trends

Digital Marketing Blog

Advertisers, here's how to prepare for a post-cookie future
Third-party cookies underpin the way digital ads are tracked and monetised. They’re being phased out, so what does that mean for advertisers?
7 min. read
Google Ads Match Type Changes | Impacts and Opportunities
Google ended broad match modified keywords in late Feb 2021 and made changes to phrase match to fill the void. We take look at what the impact is to advertisers
7 min. read
Google’s Threat to Withdraw Search from Australia
We all love Google from a technology perspective but as with any monopoly they have no need to provide a platinum service and I believe that the industry, clients and agencies alike suffer due to that.
7 min. read
Introduction to Digital Marketing Training - Webinar
Hear Gary Nissim, Indago's Managing Director present on Digital Marketing. Learn from the basics of the Digital Marketing field in Australia to conversion funnels.
5 min. read
Google Ads in the Next Decade
In 20 years of using Google Ads (AdWords), I’ve seen many changes. However these years of change pale into insignificance compared to what the next decade holds.
15 min. read
Indago Consecutively Secures Google Partners Honours Award
Indago Digital wins another Google Partners Honours. We are proud to receive the Q3 Search Excellence agency award in our successful innovative search campaigns.
1 min. read
Preparing Australia for Google For Jobs
Google For Jobs launched in markets like US, Canada, UK, India & while there's no official AU date, it’s coming & recruiters, job boards, marketers must prepare.
5 min. read
Competitor Brand Bidding for the Modern-Day Marketeer
Indago Digital’s recent competitor campaign seems to have caused a bit of a storm and divided opinions. Search marketeers should be experimenting any new tactic.
5 min. read
Building A Personal Brand: Simple Tips for New Marketeers
Advice to the newbies in the industry; In 1997 I entered a competition to be the face of a site called ‘Boy’s Stuff’ - it ended up haunting me for years to come.
5 min. read

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